The Syrian Regime's Policy of Media

Eldorar Alshamia Editor | 2 January, 2017
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By: Feras Taqi
#ElDorar AlShamia

This Research has been prepared after a precise monitoring of the official media means of the al-Assad regime, particularly the satellite television channel, in addition to the media and where this research is concentrated in extraordinary events such as attacks on the eastern districts of Aleppo and the fighters’ exit from Darya and Qudsayya and short periods followed those events where the regime’s media performance had been monitoring.

In such a study , numerous questions regarding the targeted levels of people whose the regime media directs its policy, what are the messages communicated to each slide, and what the tools are in use.

First: Tools:

1. Television Channels

The Syrian regime has got an official satellite TV channel , a news channel and the TV channel of “Sama”, and uses those platforms for directing its own messages inside Syria especially for civilians living in the areas of its own control, either through newsletters ,diversified programs or through the production of drama and comedy.

2. Social Media

The regime significantly active on social media through the allocation of what is known as " Syrian Electronic Army" broadcast leaks and rumors target primarily the Popular Syrian revolution’s people and civilians living in the liberated areas.

 

3. International Newspapers and Agencies

The regime relies on broadcasting messages to the international community through international agencies, newspapers, where the head of the regime “Bashar al-Assad” implements dialogues and meetings frequently with the press, as its regime invites correspondents of international agencies and newspapers to accompany in the operations, especially towards IS group areas, as it happened in Palmyra operation.

Second, Directed Massages and targeted Communities:

1. The Regime holds key areas in Syria but confronting a rebellion in a few important countryside areas

Since the beginning of the Syrian revolution , the Syrian regime has focused on the theory that what is happening is just a rebellion in rural areas and some carried out by smugglers and bandits, and focused via its programs on the idea that major cities such as Damascus , the coastal area and the basic neighborhoods of Aleppo province are under its control, and it faces a war with terrorism, and focus through its massages in that the problem is confined to the city of Idlib and some eastern Ghouta’s towns and some far areas of the province, and the letter was addressed primarily to its own people that “it doesn’t matter & no worries”.

 

2. Concentrating on the notion that the regime is Providing the main services

The al-Assad regime assures widely to show that it still provides the main services to citizens broadcasting programs talk about resisting against prices’ increase or services provided for the health care centers or about caring of the educational affairs, so that the regime deliberately presents its self to the people of the quiet areas that it takes care of their interests, and it is still able to do so in order to maintain their presence and thus makes use of this presence economically and legally.

3. The Regime is in Combat against Foreigners

Despite the Syrian regime is fighting accompanied with more than 15 multi-nationalities militia, its media always hides this under the phrase of "the Syrian army’s allies", and focuses on that they are fighting against foreigners coming from outside Syria, "Takfyreen” so more than once in monitoring its newsletters and its media speech, it is clear that the regime’s media mechanism focuses on that the leader of Jaysh al-Fateh is "the Saudi Mhaisni", and that the Lebanese media agents close to Hezbollah, such as Murtada Mansour always assert on that their own opponent is Mhaisni, which in turn went indirectly to those who follow the regime’s media that what is happening in Syria is just a mess rather than the people revolted against a tyrant , and its media uses in newsletters, programs and dramas or comedies, as it has been seen dramatically in the last seasons of “Spot Light” TV series as well as “Maraya” TV comidian program, where in their episodes have been focusing on the idea of ​​lawlessness and that the army is fighting foreign arrivals.

 

4. "The Terrorists" to Surrender

 

The regime’s media is keen to broadcast news about the reconciliation and that the revolutionaries surrendered and their repentance, claiming to be the legitimate government, and it goes ahead to specifically achieve progress on the ground, as happened in Aleppo where its media broadcasts those messages; where it focused on the dissemination of news about the settlement of the people attitudes in each of Aleppo and Daraa and the fighters there hand over their arm which is revealed to be clear that is just a propaganda.

5. Minimizing the Seriousness of the Events

 

Al-Assad regime media broadcasts lined messages address the subconscious to its fans through programs talk about health ,fitness, beauty and sports; to convince its fans that things are normal and OK and that life goes on, where the clearest example of this is the “colors festival” in the capital, Damascus, which criticized even by supporters of the regime, and accused them of not respecting blood of the "Syrian Arab army."

6. The Army Forces Driving the Operations

It is not unusual to see "Colonel Suhail Al-Hassan" who became in a media mission rather than a military one with Broadcaster "Shady Helwi" after the Iranian militia seized control of any site, talking about the operations and the strength of “al-Nemer” forces in battles in a move that addresses the supporter people that Syrian troops are leading those battles in an attempt to hide the fact that militias from different nationalities are fighting in order not to alienate its supporters and make them feel that it is no longer a big problem for them.

This has been revealed deliberately by the “al-Mayadeen” correspondent TV channel which is close to the Lebanese Hezbollah militia, "Reza Al Basha" When he explicitly declared that “Soqour al-Sahraa” militia  and the Syrian troops of “al-Nemer” who remains in the background line fronts of the battles.

7. Declining and Mistrust

The al-Assad regime’s media via TV channels to adopt a certain speech such as prescribing factions as “Wahhabism or who accuse people to be infidels or betrayal to foreign sides, or it is fighting a war by proxy, or via of social communication through audio leaks challenging political or military character represents the revolution in order to overthrow, or using certain publications dependence on Facebook and Twitter to launch organized campaigns against a character.

8. Work on loosening the ranks of the opponent

 

It is clear, and through careful monitoring of the amount of rumors broadcast by the regime which targeted the revolution supporters, especially at big events or sensitive battles that the regime depends on the style of rumors as an effective tool in the resolution of those battles, or discredit the revolutionary factions popular supporters, posting fake recordings attributed to rebels about losing areas and large military forces can not be confronted, or talking about the big betrayals in the rebel ranks, and these rumors persist even after the battle in order to undermine the reputation of the rebels, bringing along with employment and treason, it has been monitoring these observations accurately during battles of Aleppo and during battles of Wadi Barada area in Rif Dimashq; where other recordings that claim the rebels became threatened , while the regime and Hezbollah guerrillas failed to make any progress.

 

9. Fighting Terrorism

 

Tke al-Assad regime focused in meetings and dialogues press made with Western media that what he is doing is anti-terrorism action as "al-Qaeda" and IS organization affiliated groups, and it is noted the vast amount of Western journalists who were taken by the al-Assad's forces during the battle for controlling Palmyra from IS group, which reflected later on al-Assad regime’s reputation in Western positively due to excessive pumping of media articles that talk about the al-Assad regime could fight anti-terrorism."

 

10. Exaggerating  women's role of participation in the military actions

 

It magnifies the role of women in the military force fighting in the al-Assad's forces via meetings televised with local and Arab television to promote its self as fair ruler, which fulfill equality between men and women, while stressing that the opposition factions fighting the regime are  "ignorant" .

 

11. The State’s agencies play a major role in the regional security

 

The regime does not leave a chance, but offers himself as a shepherd of the state apparatus, especially the security ones, and they still exist and carry out their tasks and play a role in regional and global security settings, and the regime has already introduced to British MPs list of British fighters who are in Syria on the grounds which reflect that its intelligence system  is still strong, and can be reliable in policing, as frequently its media sends messages through formal speech that it is ready to cooperate in the fighting against terrorism.

 

 

 

References

 

Jazeera Net Website

 

The Syrian Regime’s television (newsletters - drama and comedy programs)

 

Agency AFP

 

Reuters